Today is “Giving Tuesday”, – a new social-media based campaign to encourage charitable giving among consumers during the holiday shopping season. This has a lot of people thinking about their end of year charitable giving. A new poll conducted survey for the American Red Cross shows that most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity.
A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season.
“We are grateful for the generous donations by the American public for the Red Cross response to Superstorm Sandy as well as their support for the work of the Red Cross here in the Burlington Area,” said Brooke Mehaffey, Executive Director. “The Red Cross, like other nonprofits, relies on funding throughout the year to support its mission to help those who need our help. Beyond large-scale disasters, the Red Cross responds to the needs of the community every day through attending to home fire victims, members of the Armed Forces and those seeking preparedness information.”
In the past year, in Des Moines County, the Red Cross assisted 13 individuals after a disaster, provided services to 12 members of the U.S. Armed Forces and their families and trained 649 individuals in CPR, First Aid and Automated External Defibrillator.
“The Red Cross helps people in need everywhere and every day, and financial donations are critical to allowing us to serve our community,” Mehaffey said. “Even as the Red Cross is responding to Sandy, we are helping people here in our community as well, just as we do all year round.”
Those who would like to donate to support the work of the Red Cross can visit redcross.org, call 1-800-RED CROSS (1-800-733-2767) or text the word REDCROSS to 90999 to make a $10 donation.