Hy-Vee customers helped make a big difference for children across the state during a recent fundraising campaign.
The grocery chain announced that shoppers raised more than $370,000 for Variety – the Children’s Charity of Iowa during its February round up campaign. Customers were invited to round up their grocery purchases at checkout, with the spare change donated to support children with special needs.
According to Hy-Vee, the campaign brought in $370,130 statewide. The funds will help provide essential mobility equipment for children, including adaptive bikes, gait trainers, and mobile standers. Donations will also support programs, grants, and transportation services for children who are underserved, at risk, or facing serious health challenges.
Ryan Roberts, Senior Vice President at Hy-Vee and a board member of Variety, says the company is proud to continue its long standing partnership with the organization.
He says the collaboration reflects Hy-Vee’s commitment to giving back and notes that the generosity of customers plays a key role in making the effort successful.
Variety – the Children’s Charity of Iowa Executive Director Wendy Ingham says the round up campaign is a simple but powerful way to create lasting impact. She says the partnership helps provide resources that improve mobility, increase independence, and enhance quality of life for children across the state.
Hy-Vee has supported Variety’s mission for more than four decades. Since 1983, the company and its customers have raised more than $21 million to help children throughout the Midwest.
Variety – the Children’s Charity of Iowa has raised more than $148 million since 1975 to support children who are at risk, underprivileged, critically ill, or living with special needs across the state.