Mount Pleasant Board of Adjustment Denies Billboard Request, Refers Signage Concern to Ordinance Committee

The Mount Pleasant Board of Adjustment met on Monday, July 28, 2025, and voted unanimously to deny a variance request for a new billboard near 900 North Grand Avenue.

Tom Wicks of Summit Locations requested a reduced front setback for a 45-foot-tall static billboard near the Pizza Hut lot. While the proposal met state regulations, it did not comply with Mount Pleasant’s 150-foot front setback ordinance. Wicks emphasized the company’s standards—no advertising for alcohol, gambling, or adult content—and noted the billboard would serve local businesses only.

City Zoning Administrator Gary S, recommended denial, noting the ordinance is clear and the requested variance lacked a qualifying hardship. The board agreed, citing precedent and concerns about setting a zoning exception.

During public comment, Tim King, owner of King’s PC at 602 North Lincoln, requested the city consider allowing a 4-by-4-foot sign for home-based businesses, instead of the current 2-by-2 limit. The board directed him to bring his proposal to the Ordinance Committee, which handles potential code changes.

The meeting adjourned with no further business.