Military veterans and active-duty service members will feel a little more appreciated this May through a series of Hy-Vee Homefront initiatives.
Beginning today, customers can take part in the Hy-Vee Homefront Round Up campaign by rounding up their purchases to the nearest dollar at checkout. Proceeds will benefit several organizations serving military members and their families, including the American Red Cross, Honor Flight Network, Hope For The Warriors, Operation First Response, and the Puppy Jake Foundation. Hy-Vee says it will match customer donations up to $100,000 dollars.
Veterans and active-duty service members can also enjoy free coffee every Wednesday in May from 6 to 10 a.m. at participating Hy-Vee stores with hot food service.
In addition, Hy-Vee will offer a free buffet-style breakfast on May 20 during the same morning hours. The meal will include items such as eggs, biscuits and gravy, and hashbrowns.