After several years on pause, Hy-Vee is reviving a beloved company tradition—celebrating its longest-serving employees in a big way. Starting this week, the faces of dedicated Hy-Vee team members will roll out across the Midwest, featured prominently on the sides of Hy-Vee’s semi-trailers.
Among those honored is Jim Aronhalt of the Mt. Pleasant Hy-Vee, who is celebrating an impressive 45 years with the company. Jim will be one of the first employees featured as part of this renewed effort to spotlight the “helpful smiles” that define the Hy-Vee brand.
To mark the launch of this campaign, the community is invited to a special event on Tuesday, June 10, from 9:00 to 9:30 a.m. at the Mt. Pleasant Hy-Vee, located at 1700 East Washington Street. The semi-truck showcasing Jim’s image will be on-site for photo opportunities, and Hy-Vee representatives will be available for interviews.
The celebration will also include complimentary snacks and refreshments, and all are welcome to attend.
The truck wrap campaign spans Hy-Vee’s nine-state region, turning everyday grocery deliveries into a moving tribute to the people who have shaped the company’s legacy.