Hy-Vee Announces 100 Million Meals* Challenge to Fight Hunger with Feeding America®

Food insecurity will also be major focus of Hy-Vee INDYCAR Race Weekend in July at Iowa Speedway
WEST DES MOINES, Iowa (March 1, 2023) — Hy-Vee announces its newest initiative to help fight hunger across its
eight-state region. The supermarket chain is launching a major campaign now through the end of the year to
provide 100 million meals* to the Feeding America® network of partner food banks across the Midwest. This
collaborative campaign brings together Feeding America partner food banks, manufacturers and suppliers, as well
as Hy-Vee customers to help support people across the Midwest who are experiencing food insecurity.
The 100 Million Meals Challenge begins March 1 with a register round up across all Hy-Vee, Dollar Fresh Market
and Hy-Vee Fast & Fresh locations. Customers can round up their purchases to the nearest dollar during checkout
to donate to the Challenge. All funds collected at stores will go directly to partner food banks serving their local
community. Customers can also donate online by going to www.feedingamerica.org/hy-vee.
In addition to customer donations, Hy-Vee is working with national food manufacturers and suppliers to provide
food and funds to benefit the 18 Feeding America partner food banks that operate in its eight-state region. Those
food banks support thousands of local pantries that provide food to families every day. For every $1 donated,
Feeding America can help provide at least 10 meals* on behalf of local member food banks.
“Food insecurity remains a national crisis,” said Jeremy Gosch, CEO of Hy-Vee. “The kickoff to this campaign comes
at a crucial time as emergency SNAP benefits end around the country. By working together with our employees,
customers, partners and community leaders, we are going to do everything we can to achieve this goal and ensure
organizations in our communities have the resources they need to combat hunger.”
“With nearly 34 million people experiencing food insecurity nationwide, ending hunger is a mission that requires
strong collaboration and ambitious goals, and we’re grateful to have partners like Hy-Vee who offer just that,” said
Casey Marsh, Feeding America’s Chief Development Officer. “At a time like this, as families’ budgets continue to
tighten, it’s exciting to think about the impact that this initiative will have on communities across the Midwest.”
Over the years, Hy-Vee has supported the Feeding America network of partner food banks through several
initiatives including register round ups, food donations and disaster relief efforts. Last year’s Food Bank Fridays
initiative provided ongoing support for the 18 Feeding America partner food banks that operate in Hy-Vee
The 100 Million Meals Challenge launches in conjunction with the 2023 NTT INDYCAR SERIES season. The new
season takes the green flag on Sunday, March 5, on the Streets of St. Petersburg, Fla. Hy-Vee will promote the
challenge throughout the race season with prominence and special activities during its Hy-Vee INDYCAR Race
Weekend, July 21-23, at Iowa Speedway in Newton, Iowa.
Hy-Vee, Inc. • 5820 Westown Parkway • West Des Moines, Iowa • 50266
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Pounds of
food donated through in-store donations defines a meal as 1.2 pounds by the USDA. From March 1 – Dec. 31, 2023,
Hy-Vee guarantees a minimum donation of $250,000 through fundraising activities associated with its 100 Million
Meals Challenge campaign to support the Feeding America network.